Fattet Shawarma

Case study

The challenge

Fattet Shawarma is a dynamic culinary hotspot at Dubai’s Global Village, redefining Arab street food with its signature charcoal-grilled shawarma and modern interpretations of classic Fatte dishes. Their innovative approach combines traditional Emirati flavors with contemporary presentation, creating Instagram-worthy meals that celebrate regional cuisine.

The Branding Challenge & Our Solution

Despite their exceptional flavors, Fattet Shawarma’s visual identity failed to capture their unique charcoal-grilled differentiation or youthful energy. Their packaging and stall branding blended into Dubai’s crowded food market, missing opportunities to attract food explorers. Partnering with our team, we developed a sizzling brand identity that’s as distinctive as their smoky, charred flavors

Services Used: Branding
FLAVORFUL BRANDING IMPACT

Business impact

Since implementing our branding solutions, Fattet Shawarma has experienced a remarkable transformation in customer recognition and engagement at Global Village. Our strategic branding work has delivered measurable business growth:

3.5X

 increase in “spontaneous awareness

43%

improvement in average order value

78%

reduction in branding inconsistencies

Trusted Branding Solutions

Through our partnership with Fattet Shawarma, we’ve crafted a bold and flavorful brand identity that captures the essence of their authentic charcoal-grilled shawarma. While we focused exclusively on branding, the impact has been just as transformative for their business at Global Village.

Fattet Shawarma has expressed their satisfaction with our collaboration, stating:

“You’ve perfectly captured the smoky, rich flavors of our shawarma in every design element. The branding you created makes our stall stand out in Dubai’s competitive food scene and has customers lining up before they even taste their first bite!”

For Fattet Shawarma, we developed a mouthwatering branding strategy that includes:
  • Logo Design
  • Appetizing Color Palette
  • Menu System
  • Packaging Design

+92%

 improvement in instant brand recognition

+185%

 increase in social media engagement

+65%

growth in foot traffic

+120%

boost in customer-generated content