Spera

Case study

The challenge

Spera is a distinguished building consultancy founded by Aittia Mahmood, MRICS, offering expert surveying services across commercial, residential, and infrastructure projects. With 12+ years of international experience, their team delivers technical excellence in defect diagnosis, condition surveys, and construction consultancy, helping clients make informed property decisions.

The Branding Challenge & Our Solution

Despite their technical expertise, Spera’s visual identity lacked the authority to match their professional standing. Their branding failed to communicate their rigorous standards or global experience, making it difficult to compete for high-value contracts. Partnering with our team, we developed a brand identity that visually represents their precision engineering approach and trusted consultancy status.

Services Used: Branding
STRENGTH IN BRAND TRANSFORMATION

Business impact

Since partnering with Metasoft, Spera has experienced a significant surge in brand recognition, client engagement, and market authority. By leveraging our expertise in professional branding, Spera has optimized its visual identity to reflect its position as an industry leader in building consultancy. The outcomes of our partnership include:

175%

increase in brand awareness among target clients

35%

boost in high-value client inquiries

220%

 growth in professional referrals

95%

 improvement in brand consistency across all touchpoints

Trusted Branding Solutions

Through our partnership with Spera, we’ve delivered a professional branding transformation that perfectly captures their expertise in building surveying and consultancy. While we focused exclusively on branding services (not digital marketing), the impact has been equally transformative for their business.

Spera has expressed their satisfaction with our collaboration, stating:
“Metasoft translated our technical capabilities into a visual language that commands respect. Their branding solution has become our silent business development partner.”

For Spera, we created a comprehensive branding solution that perfectly captures their expertise in building surveying and consultancy. Our work included
  • Logo Design
  • Color Palette
  • Typography
  • Brand Mockups

+85%

 improvement in brand recognition among target clients

+60%

increase in positive first impressions from new clients

+120%

growth in professional referral opportunities

+95%

 consistency in brand application across all materials